Investment, put simply, is an activity intended to generate the best risk adjusted return from one´s capital, to meet future spending needs.
The aim of our investment process is to buy the right investments in the right proportions and at the right time for clients´ differing requirements.
There are some key principles to our approach:
Taking the right amount of risk
Investment involves the pursuit of uncertain returns and needs to be based upon a systematic approach to investing in a portfolio of assets where disciplined analysis has assessed the potential returns. We are always mindful of any potential downside risk as well as the hoped for upside benefits.
Independent and experienced judgement
We take an independent view of the attractions of investments. Accordingly, we question prevailing wisdom rather than automatically accepting the consensus view.
Our investment process makes use of our specialist full time Research team, together with the views of our most experienced fund managers, to make decisions about asset allocation (between shares, bonds, cash and other investments), the allocation of investments between global regions and the detailed construction of portfolios using internal and external research on the merits of particular industry sectors and individual companies. We seek to identify positive long-term factors to build into portfolios. These include, for companies, quality of business model, management track record and sound finances. For bonds, inflation prospects and credit quality are key. In both cases, paying the right price is vital. We use disciplined and consistent methods to construct portfolios, to ensure that our investment judgement is exercised within a logical analytical framework.
Stock Selection Process
The personal touch
We aim to deploy the resources which come with being a substantial investor, while providing a service which suits each individual client´s requirements, not to fit people into product boxes.